Advertisers Reaping Benefits of Declining Ad Revenue

It goes up. It comes down. It repeats. The newspaper advertising industry’s revenue has improved and dropped and improved and dropped and improved again and dropped again. It jumped 16.3% in 1983 and then took a hit in 1991 of 6.0%. In 1997 we saw an increase of 8.5% and then just 4 years later [...]